Considerations when using the Guideline Company Transaction Method (GCTM)

The Guideline Company Transactions Method (GCTM) is a market-based valuation approach that uses sales data and pricing multiples to estimate a subject company’s value. It offers the benefit of grounding valuations in real-world transaction data, enhancing credibility and market relevance.

This resource is designed for both professionals new to business valuation, or those seeking a practical refresher, a list of frequently asked questions and considerations to support consistent, informed, and practical application of GCTM.