Purpose to impact: How accounting and reporting practices pave the path to Sustainable Value Creation

• Purpose (why). The framework begins with understanding the core purpose of an organisation. This 'why' sets the direction for all subsequent actions and decisions.

• Strategy (what). Next, we define the strategy. This element clarifies 'what' the organisation aims to achieve to fulfil its purpose.

• Innovation (how). Innovation is the 'how' of the framework. It involves the methods and processes that will be employed to execute the strategy effectively.

• Impact (where). Finally, we assess the impact. This element focuses on 'where' the results of the efforts will be seen, measuring the effectiveness of the strategy and innovation.

Led by Professor Cristiano Busco, a leading scholar in integrated thinking and reporting, this research draws on several in-depth, long-term case studies. We explore how finance organisations play a pivotal role in accounting for and reporting on the journey from purpose to impact. The multi-capital approach of integrated thinking enables finance experts to broaden their understanding of value.

10 challenges facing finance professionals

The report identifies 10 challenges that finance professionals may encounter while leading the integration of purpose, strategy, innovation, and impact in practice. These challenges highlight the complexities and opportunities in driving meaningful change within organisations.

Our research underscores the importance of a cohesive approach to integrated thinking and reporting. By understanding and implementing the purpose-to-impact framework, finance professionals can significantly enhance their organisation's value-creation journey.