SUSTAINABLE BUSINESS

Is it possible for companies to fully embrace the profit motive yet at the same time being seen as good citizens acting in the long-term public interest? Short-termism tends to restrict these two objectives existing side by side. What some companies have recognised is that
a more long-term view is needed, one in which both commercial organisations and society realise they have a symbiotic relationship – they both need each other to thrive. This concept of joint benefit or shared